With our portfolio of methods we cover
the whole spectrum of marketing mix elements and all stages
of the innovation cycle.
In many areas we have established benchmarks for keys performance
parameters (e.g. purchase intention, overall liking, novelty)
on the basis of numerous studies which we have carried out
in different product categories and across different countries.
However, we do not settle for applying standard tools and
methodologies. Where the survey objective of our clients requires
this, we will apply a tailor-made approach. We are also able
to develop and programme a new software solution if this is
required.
Ideas and Concepts
- Idea screening
- Concept tests and screening
Product and Packaging
- Online
coinjoints
- Pricing research
- Name and claim research
- Shelf
test (3D)
- Packaging test (recognition, design)
- Product
tests
Communication and Promotions
- Copy tests (TV, radio and print)
- Promotion evaluation and screenings
- Website evaluations
Brand and Positioning
- Brand positioning, image and footprint
studies
- Brand tracking studies
Market and Consumer Needs
- U&A and segmentation studies
- Drivers studies
- Tracking studies
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